Digital Marketing Specialist

digital marketing Expert

Digital Marketing Expert Avantika Sonawane specializes in crafting data-driven digital campaigns that convert — from paid search to programmatic, social to SEO.

PG in Digital Marketing · Digifine Academy

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3+
Years Learning

6+
Core Skills

5+
Certifications

3
Degrees / PGs

Who I Am

About Me

📍 Mumbai, India

Avantika Sonawane

I'm a passionate digital marketing professional with a rich multi-disciplinary academic background. My journey from Food Technology to Digital Marketing reflects my love for innovation, analytics, and creative strategy.

I specialise in paid marketing, SEO, social media, programmatic advertising and other high-demand digital skills — turning complex data into compelling campaigns and measurable results.

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B.Tech in Food Technology K.K. Wagh College of Food Technology
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Hybrid PGDM — Marketing Specialization Welingkar Institute of Management, Mumbai (Pursuing)
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Post Graduation in Digital Marketing Digifine Academy

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What I Do

My Skills

🎯

Paid Marketing (PPC)

Expert in Google Ads, Meta Ads & LinkedIn campaigns. Specialises in Smart Bidding, A/B testing and maximising ROAS across digital platforms.

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Search Engine Optimisation

Deep expertise in on-page, off-page & technical SEO — keyword research, content strategy, link building and Core Web Vitals optimisation.

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Social Media Marketing

Building result-driven social strategies across Instagram, LinkedIn & YouTube with strong focus on organic growth, Reels and community building.

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Programmatic Advertising

Hands-on with DSPs, audience segmentation and data-driven display advertising across full programmatic ecosystems for maximum reach and ROI.

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Analytics & Data Insights

Proficient in GA4, Search Console, Meta Business Suite & Looker Studio — translating complex metrics into clear, actionable marketing decisions.

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Email & Content Marketing

Crafting high-converting email funnels, content calendars and newsletters — skilled in segmentation, automation workflows and brand storytelling.

Portfolio

My Projects

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Google Ads Full-Funnel Campaign

Designed and managed a full-funnel Google Ads strategy for a local e-commerce brand — keyword research, compelling ad copy, and Smart Bidding optimisation. Achieved a 38% CPA reduction and 2.4× ROAS improvement within 60 days.

Google AdsPPCSmart BiddingA/B Testing

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SEO Content Strategy & Growth

Executed a comprehensive SEO audit and content overhaul for a B2B SaaS website. Rebuilt blog architecture and implemented technical fixes — driving a 65% increase in organic traffic within 90 days.

SEOContent MarketingGA4Keyword Research

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Instagram Brand Growth Campaign

Developed a 3-month Instagram growth strategy for a lifestyle brand — content calendar, Reels scripts, influencer tie-ups and paid promotions. Grew the account from 2K to 18K followers with 4.7% average engagement rate.

Social MediaReelsInfluencer MarketingMeta Ads

Let's Connect

Get in Touch

Have a project, a collaboration idea, or just want to say hi?
Reach out directly or drop a message below.

📞+91 93221 77675 ✉️avantikaabs@gmail.com